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Celebrity Endorsements---Do they matter?
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Old 01.30.2008
jamwadmag's Avatar
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Bell Celebrity Endorsements---Do they matter?

Basically, NOT much! Unless you're Oprah......See summary charts per Pew Research Center below:

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But Religious leaders have a positive impact on voters: 18% say an endorsement from their minister, priest or rabbi would make them more likely to vote for a candidate (12% say less likely). Clergy influence is especially potent among Republicans. Fully 27% say they would be positively influenced by a clergy endorsement. This compares with only 17% of Democrats.

Former Federal Reserve Chairman Alan Greenspan is one of only two individuals tested in the poll who had a net positive impact on potential voters. While 65% of the public said an endorsement from Greenspan wouldn't affect their voting choice, 18% said it would make them more likely to support a candidate (14% said less likely). Republicans are more likely than Democrats to see a Greenspan endorsement as a plus.

A local newspaper's endorsement of a candidate would have a mixed impact on the public – 14% would be influenced positively, 14% negatively. Microsoft chairman Bill Gates has a similarly mixed impact: 13% of the public say a Gates endorsement would make them more likely to support a candidate, 14% say it would have the opposite effect.

Endorsements from the remaining individuals in the poll, all celebrities of one kind or another, would have a net negative though limited impact on the public. Bill O'Reilly, host of The O'Reilly Factor on Fox News, elicited the strongest reaction. Nearly a third of the public said an endorsement from O'Reilly would influence their vote choice – 21% said it would have a negative impact, 11% said positive. Not surprisingly, the responses were divided along partisan lines: 26% of Republicans said if O'Reilly supported a candidate, they would be more likely to vote for that candidate. This compares with only 5% of Democrats.
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Old 01.30.2008
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Well, I can speak for myself when I see some actor "faker" endorses a candidate it means as much as if a pile of Elephant dung endorsed a candidate.
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